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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of retail execution. DuluxGroup has been a strategic customer of Complexica since 2016, and this new contract will see DuluxGroup extend its use of Complexica’s Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – into the Dulux Retail business unit.

DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and  Larry, the Digital Analyst®, across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform.

DuluxGroup first signed up to Complexica in 2016, initially rolling out Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business. In 2018, DuluxGroup then extended usage to its group digital capability team, integrating COP with the Adobe Campaign Platform to drive more personalised campaigns.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that it has signed a contract with PFD Food Services for the deployment of its Decision Cloud® software platform for automating and optimising demand planning and replenishment activities. Under the contract, PFD will deploy Complexica’s Decision Cloud® – powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst® – across its national operation to optimize the replenishment of tens of thousands of products across 70 warehouses. The deployment will allow PFD to replace its legacy Demand & Replenishment Planning system and extend its use of Complexica’s software and Artificial Intelligence engine across the business.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that its Artificial Intelligence platform – Decision Cloud® – has been recognised as an ABA100 Winner in The Australian Business Awards 2020 for Business Innovation and Digital Transformation categories. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.

Now in their fifteenth year, The Australian Business Awards (ABA) program provides an opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally. The national winners are benchmarked in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, has been named one of Australia's 50 Leading Researchers for his work in Evolutionary Computation. Dr. Zbigniew Michalewicz was also recently honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research, and named winner of the 2018 Science Excellence Awards in the category of STEM Professional (Science, Technology, Engineering and Mathematics).

Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar. 

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with the Haircare Group for the deployment of its Decision Cloud® Order Management System (OMS) across the Haircare New Zealand business. Complexica's software platform will provide Haircare's staff in New Zealand with advanced capabilities for quoting, order processing, and guided-selling, which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®. Complexica's Decision Cloud® OMS and CRM applications have been in production use within the Australian operation of the Haircare Group since early 2018.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.

Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click here. Current customers of Complexica in the food & beverage industry include Metcash, Pernod Ricard, PFD Foods, Costa Group, LMG, & Lion.