Better decisions across sales, marketing & supply chain
Decision Cloud®, powered by Larry, the Digital Analyst®, helps manufacturers, distributors and retailers optimise pricing, promotions, forecasting and planning — every day, at scale.
Optimising trade spend and promotional effectiveness for iconic beer brands

Using Artificial Intelligence to optimise promotional planning for 2,700 liquor stores

Optimising in-field sales, quoting & ordering, and pricing for a $2 billion food services company

Increasing asset utilisation, throughput and productivity for one of the world's largest wine producers

Enabling in-field sales, quoting & ordering, and pricing optimisation for one of the world's largest distributors

Complexica named one of Australia's Top 20 Tech Companies
Enabling omni-channel quoting and ordering for Australia's largest horticultural company

Complexica scores 97.18% for customer satisfaction
One platform, three business functions
Decision Cloud® is a fully modularised, cloud-based platform. Start with the module that solves today’s problem and add others as you grow. Every module runs on the same AI engine and the same data.

Marketing Optimisation
Plan, simulate and optimise promotions and trade spend across the range.
- Promotional planning & optimisation
- Trade promotion management & optimisation (TPM & TPO)
- Supplier portal
- Personalisation

Sales Optimisation
Direct sales staff to the best opportunities, with what to offer and what price to quote.
- Intelligent quoting & ordering
- Dynamic pricing
- Sales enablement
- Cross-selling & up-selling
- Call-cycle optimisation
- Predictive customer churn

Supply Chain Optimisation
Forecast demand more accurately and plan inventory and production around it.
- Demand planning & forecasting
- Inventory & replenishment optimisation
- Integrated planning, scheduling, and optimisation
- What-if simulation
- Ports, rail, and road logistics
Built for complex, high-volume businesses
Large SKU range with multi-channel sales
Thousands of SKUs moving through retail, wholesale, and direct. Changing forecasts, promotions, and production plans create complexity and knock-on effects.
Countless customers and long tail of products
Large sales team and customer-specific pricing, with inventory spread across multiple sites and more quotes and orders than anyone can review by hand.
Many stores, endless promotions
Countless product lines, supplier promotions, and varying store performance, where margin constantly trades off against volume.
Assets and containers that never stop moving
Terminals, yards, rail and truck fleets that run 24/7, where one change ripples through the whole schedule. Jobs, yard moves, and fleet schedules need constant re-optimisation as conditions change.
A partner that understands the problem
The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers’ challenges.

Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don’t have.

Award-winning AI, ISO 27001 certified
Larry and Decision Cloud® have been recognised as some of Australia’s most innovative software, and Complexica is certified to the ISO 27001:2022 information security standard.
Read our Information Security Policy →Customer wins & announcements
See how Decision Cloud® can optimise your decisions
Book a demo with our team to see Larry working on your pricing, promotions or planning.
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