AI software for supply & demand optimisation

Better decisions across sales, marketing & supply chain

Decision Cloud®, powered by Larry, the Digital Analyst®, helps manufacturers, wholesalers, distributors and retailers optimise pricing, promotions, forecasting and planning — every day, at scale.

What we optimise

One platform, three business functions

Decision Cloud® is a fully modularised, cloud-based platform. Start with the module that solves today’s problem and add others as you grow. Every module runs on the same AI engine and the same data.

Decision Cloud quoting and ordering screen

Sales Optimisation

Direct sales staff to the best opportunities, with what to offer and what price to quote.

Learn more →

Some of our Customers

Who we help

Built for complex, high-volume businesses

Manufacturers

Large SKU range with multi-channel sales

Thousands of SKUs sold through retail, wholesale, and direct, with changing forecasts, promotions, and production plans that create complexity and knock-on effects.

Trusted by Asahi Beverages · Pernod Ricard
See manufacturing →
Wholesalers & distributors

Countless customers and long tail of products

A large sales team, customer-specific pricing, stock across multiple sites, and more quotes and orders than anyone can review by hand.

Trusted by PFD Food Services · Bunzl · ALM
See wholesale & distribution →
Retailers

Many stores, endless promotions

Thousands of product lines, supplier-funded deals, and stores with varying performance, where margin trades off against volume.

Trusted by Metcash · Endeavour · LMG
See retail →
Ports & logistics

Assets and containers that never stop moving

Terminals, yards, rail and truck fleets that run 24/7, where one change ripples through the whole schedule. Job scheduling, yard management, and continuous re-optimisation.

Trusted by Aurizon · Toll · Linfox
Visit Wave Systems →
What our customers say

A partner that understands the problem

The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers’ challenges.
John AnsleyCIO, Toll GroupToll Group
Given Complexica’s expertise in the Liquor industry, and significant customer base on both the retail and supplier side, we chose Complexica’s Promotional Campaign Manager for digitalizing our spreadsheet-based approach for promotion planning, range management, and supplier portal access.
Richard VerneyMarketing Manager, Liquor BaronsLiquor Barons
Recognition & security

Award-winning AI, ISO 27001 certified

Larry and Decision Cloud® have been recognised as some of Australia’s most innovative software, and Complexica is certified to the ISO 27001:2022 information security standard.

Read our Information Security Policy →
  • SAAS awards finalis
  • ARN logo
  • 2020 DTR
  • 2020 BIA
  • 2019 ABA SWR S 300ppi
  • iAwards Innovator of the year 2018
  • CRN ImpactAwards2018
  • iAwards SA winner 2018
  • 2018 ABA CRM Innovation Complexica
  • SA Science Awards 2018
  • achiever award
  • ISO 27001 certification mark

See how Decision Cloud® can optimize your decisions

Book a demo with our team to see Larry working on your pricing, promotions or planning.