Decision Cloud®, powered by Larry, the Digital Analyst®, helps manufacturers, wholesalers, distributors and retailers optimise pricing, promotions, forecasting and planning — every day, at scale.






Decision Cloud® is a fully modularised, cloud-based platform. Start with the module that solves today’s problem and add others as you grow. Every module runs on the same AI engine and the same data.

Direct sales staff to the best opportunities, with what to offer and what price to quote.

Plan, simulate and optimise promotions and trade spend across the range.

Forecast demand more accurately and plan inventory and production around it.
Thousands of SKUs sold through retail, wholesale, and direct, with changing forecasts, promotions, and production plans that create complexity and knock-on effects.
A large sales team, customer-specific pricing, stock across multiple sites, and more quotes and orders than anyone can review by hand.
Thousands of product lines, supplier-funded deals, and stores with varying performance, where margin trades off against volume.
Terminals, yards, rail and truck fleets that run 24/7, where one change ripples through the whole schedule. Job scheduling, yard management, and continuous re-optimisation.
The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers’ challenges.

Given Complexica’s expertise in the Liquor industry, and significant customer base on both the retail and supplier side, we chose Complexica’s Promotional Campaign Manager for digitalizing our spreadsheet-based approach for promotion planning, range management, and supplier portal access.

Larry and Decision Cloud® have been recognised as some of Australia’s most innovative software, and Complexica is certified to the ISO 27001:2022 information security standard.
Read our Information Security Policy →Book a demo with our team to see Larry working on your pricing, promotions or planning.
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