Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that following an international market assessment to understand best-in-class capability across both Trade Promotion Management ("TPM") and Trade Promotion Optimisation ("TPO") software vendors, Kellogg's Australia has partnered with Complexica for end-to-end TPM and TPO software. The project scoping connected with the TPM and TPO software commenced last month with the scoping of Complexica’s Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® artificial intelligence platform - across all Kellogg’s Australia channels and customer groups across Australia and New Zealand.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded High Commendation in the Australian Supply Chain & Logistics (ASCL) 60th-anniversary awards in the Supply Chain Management category.
ASX-listed MA Financial Group Invests in Complexica, Bringing Total to $19 Million Raised During Past Half Year
1 March 2022
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that funds managed and advised by the asset management division of MA Financial Group (ASX: MAF) have invested $3 million into the company, bringing the total investment by outside investors to $19 million during the past half year. In the later part of 2021, well-known fund manager Microequities Asset Management (ASX: MAM) made an $8 million equity investment into Complexica, followed by ports and logistics operator Flinders Ports Holdings which made a $5 million strategic investment.
“I was lucky enough to be introduced to the exciting products Complexica have developed and the significant value they can add to a business through one of their customers,” said John Garrett, Managing Director at MA Financial. “Studying the works of Carlota Perez and technological revolutions it's evident we’re in the early innings of Artificial Intelligence adoption which will see AI diffuse across a wider circle of industries and activities. Complexica’s significant first mover advantage and track record of success position them to win clients looking to manage and optimise decision making in an environment of exponential growth in data. We look forward to being part of that journey.”
MA Financial Group is an ASX listed (ASX:MAF) diversified financial services firm specialising in asset management, lending, corporate advisory & equities. MA Financial Group’s asset management business currently has almost $7 billion of assets under management. For more information, please visit: https://mafinancial.com/about
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded a High Commendation in the Australian Supply Chain & Logistics Awards (ASCLA) 60th anniversary awards in the Supply Chain Management category.
Complexica Opens Sydney Office
14 January 2022
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation announced today that it has opened an office in North Sydney at 2 Elizabeth Street, and made multiple new staff appointments to support the company's growing customer base in New South Wales. The opening of the Sydney office tops a significant year for Complexica, where the company was named one of Australia's Top 20 Tech Companies, announced two investment rounds of $5 million from MAM and $11 million from Flinders Ports, added multiple iconic brands as customers such as Arnott's and Asahi, and published The Rise of Artificial Intelligence and moved the company's head office into the Complexica Building.
IPO Flow to Remain High, Boosted by Special Purpose Funds
4 January 2022
A strong flow of capital into dedicated pre-IPO funds will keep the initial public offers flowing in 2022, while private capital is also increasingly on the hunt for exposure to the transition to a low carbon economy, John Kain, the managing director of mid-tier M&A firm Kain Lawyers says. Mr Kain, whose firm last year advised on deals including Archer Capital’s sale of V8 Supercars and Silk Laser’s $52m acquisition of Australian Skin Clinics, said the special purpose funds, which invested in private companies looking to list on the ASX in the short to medium term, had been growing in popularity.
Microequities Asset Management also in August launched its “Private to Beyond the IPO Fund” which is targeting 15-25 per cent returns. That fund invested $5m in Adelaide artificial intelligence company Complexica in mid-2021, following up with another $3m in December.
Flinders Port, Microequities Back Complexica in $11 Million Raise
14 December 2021
Microequities Asset Management has doubled down on its investment in supply and demand optimisation technology platform Complexica, backing the business in an $11 million round led by Flinders Port Holdings.The latest funding takes Complexica’s total to $16 million since August. The company, which counts the likes of Arnott’s Group, Metcash, Pfizer, DuluxGroup, Pernod Ricard and Lion as customers, will use the funds for software development, centred on the next generation of software for ports globally.
Flinders Port Holdings Makes $5 Million Strategic Investment into Complexica as Part of $11 Million Investment Round
14 December 2021
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Flinders Port Holdings (FPH) has made a $5 million investment into the company, as part of an overall $11 million equity round which included $3 million from existing investor and well-known fund manager, Microequities Asset Management (ASX:MAM). This round brings the total investment to $16 million since August 2021.
“This investment and collaboration with FPH will also enable Complexica to pursue development of next-generation software applications for ports globally, which will be AI and Machine Learning (ML) enabled, cloud-based, and based on Internet of Things (IoT) and Industry 4.0 concepts, said Matt Michalewicz, CEO of Complexica. “A new Ports & Logistics Division will also be established within Complexica, with a dedicated development and product team, as well as its own go-to-market strategy that will be readily available and executed globally.”
Complexica Named Finalist for the ACS Digital Disruptors Awards
13 December 2021
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been named a finalist for the ACS Digital Disruptors Awards in the ICT Service Transformation for the Digital Consumer (Corporate) category. These annual awards celebrate outstanding tech talent and recognise the innovators, disruptors, leaders and emerging professionals who are making a difference in the Australian industry.
Australia Not Immune to Ports Chaos
13 December 2021
In normal times it's unusual for a container ship to miss its "window" at Flinders Ports' container terminal at Port Adelaide. But these are not normal times, and during the past five months not a single ship has hit its window – something which chief executive Stewart Lammin has never seen before during his almost four decade career in the sector. The company, which is owned by major superannuation funds such as MTAA and Perpetual, has recently completed a 50-year plan and is about to go live with an artificial intelligence system from Complexica, which is set to transform the way containers move through its terminals.
Powder & Industrial Coatings Division of DuluxGroup Goes Live With Complexica's Customer Opportunity Profiler
7 December 2021
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that its award-winning Customer Opportunity Profiler (COP) software has gone live on time and on budget within the Powder & Industrial Coatings division of DuluxGroup.
“DuluxGroup believes in providing customers with the best experience possible, along with providing world-class support, training, and tools for our sales team. Complexica’s Customer Opportunity Profiler has helped other DuluxGroup business units to save time and improve sales performance through automated analytics, optimised call plans, and customer-specific Next Best Conversations, so we’re naturally delighted to be going live with the software within our Powder & Industrial Coating division,” said Luke Mathers, National Sales Manager, Powder & Industrial Coatings. “Our experience with Complexica has been superb, and they’re clearly a business that values their customers, always going the extra mile to ensure that project delivery is seamless. On multiple occasions the Complexica suggested improvements and ideas from their years of experience, providing us with best practise improvements. The initial feedback from the sales team has been overwhelmingly positive, with the team enjoying how easy the application is to use and finding that the AI-driven recommendations are already adding value to their customer interactions.”
Complexica Moves its Head Office into the New Complexica Building
18 November 2021
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has moved its head office in Adelaide to the new Complexica Building at West Lakes. Covering almost 1000 square meters, the purpose- built office space will provide ample space for the company to grow its software development, science, and support teams, along with concurrent growth across Complexica's other offices in Australia and overseas.
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