Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.
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Join sales leaders from across various industries at the ADAPT Sales Leader breakfast Series in Sydney (28th Feb) or Melbourne (1st March) titled "How to win the 2018 Sales, Revenue and Margin game.” As a sales leader, it’s crucial to understand the tech trends and market influences driving changes in customer buying behaviour. During a unique breakfast discussion with Matt Michalewicz , you'll discover case studies and live technology examples for:
- Increasing the yield on sales resources
- Increasing customer share of wallet
- Reducing non-selling time of sales staff
- Gaining a competitive advantage through AI, big data, and advanced analytics
- Improving margin through dynamic pricing
- Improving salesforce management, control and efficiency
AuSAE are delighted to officially open registrations for the annual AuSAE Conference and Exhibition (ACE) 2018. Under the theme “Ignite your thinking”, ACE will leverage lessons from innovators, corporate sector leaders and leading association professionals to challenge traditional ways of thinking. What is being done differently and how can we change our current business models to adapt, shift and position our businesses for the future? AuSAE is pleased to announce our first keynote addresses for ACE 2018, with Complexica CEO Matthew Michalewicz and Sustainable Peace Advocate Gill Hicks headlining our speaker line up for 2018.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has created numerous new roles and positions during the past few months, which include the appointment of Lukasz Olech as Machine Learning Scientist, Aditya Khaire as Business & Data Analyst, Larisa Stamova as Marketing Manager, Murad Mekhtiev as Manager of Business & Data Analysis, and Kalyan Avvaru as Chief Technology Officer. The company has also appointed Hugh Lam and Luiza Michalewicz into senior Customer Experience roles.
“It’s a pleasure to announce these very notable additions to our team, which coincide with the release of several new modules within our sales optimisation software products and the signing of new customers," said Matthew Michalewicz, Managing Director of Complexica. "The appointments to our customer experience team will engage end-users with the singular goal of improving the user experience and generating innovative ideas that will be implemented by our product development team."
To sell more at a higher margin, businesses need to understand and engage with their customers at a deeper level than ever before. The traditional approach of analysing internal data to develop static segmentation models and customer profiles is no longer enough. To drive truly personalised offers, pricing, and messages, you’ll need to use larger data sets, undertake more complex analysis, and do it in far less time. In this session delivered by the Australian Marketing Institute, you’ll discover how Artificial Intelligence is ideally suited for these challenges, and the results global businesses have achieved thus far.
Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.
People have been rather pessimistic in the past about automation and artificial intelligence (AI) creating a ‘sales career apocalypse,’ but they've recently been converted to believe in a far brighter future for those willing to combine old school value with new school technology. Humans who embrace working with bots and leverage advanced technology as they engage prospects and customers will unlock the secret to driving sales pipeline and then progressing through to accelerated revenue. Here are three real world examples of how AI is transforming sales results.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that Haircare Australia has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling. Haircare Australia will go live with Complexica's "Touchless" CRM in February 2018, followed by Complexica's Customer Opportunity Profiler (COP) later in the year.
The hype around artificial intelligence (AI) is at an all-time high, with the AI technology market forecasted to reach $37 billion by 2025. Indeed, there has also been a great deal of discussion around the opportunities and threats to business management and workforce in general. When it comes to AI, there’s a reason for the hype – the potential payoff of embracing it is enormous. In this article, you will gain insight into how companies are already using AI, and find out what can be accomplished with AI in business management.
Now let’s look at how AI can help your business today. Better analysis of insights can improve your business’ return on investment by 10 to 20%, and drive average profit growth of 14%, according to McKinsey & Company. However, in an age of information overload, the human brain is incapable of processing the vast amounts of data to translate that information into knowledge – to make better decisions in business processes optimisation.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a panelist at the AMI National Awards for Marketing Excellence. For 35 years, the AMI Awards for Marketing Excellence have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.
For more information, please visit: http://hub.ami.org.au/event/
Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.
They also want to deal with salespeople who educate them and provide contextually relevant information, and to not waste time on probing questions that highlight ignorance. This amplifies the pressure on sales and marketing departments, who are finding themselves on the wrong end of these trends and ill-equipped to cope. Unable to reverse the tide, many salespeople are finding their once-lucrative jobs disappearing and being replaced by self-service models, and corporate margins are under siege by well-informed consumers who shop the market for the best deals
Where will it all lead? Enter artificial intelligence.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.
Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com
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