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Science

Supply Chain Glossary

MOQ

    MOQ


    MOQ: A minimum order quantity (MOQ) is the smallest amount of product that a manufacturer or supplier is willing to produce or supply, although they may still produce or supply products below the MOQ.

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    "70% - 80% of what we do is about promotional activity, promotional pricing -- essentially what we take to the marketplace. This is one of the most comprehensive, most complex, one of the most difficult aspect of our business to get right. With Complexica, we will be best in class - there will not be anybody in the market that can perform this task more effectively or more efficiently than we can."

    Doug Misener
    CEO, Liquor Marketing Group
    1,400+ retail stores
    Liquor Marketing Group LMG uses Complexica's Promotional Campaign Manager

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