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Science

Supply Chain Glossary

Efficient Consumer Response (ECR)

    Efficient Consumer Response (ECR)


    Efficient Consumer Response (ECR):A supply chain initiative that aims to improve the efficiency of the entire food industry, from farm to table. ECR focuses on reducing waste and increasing collaboration between different stakeholders in the food supply chain.

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    “Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

    Kim Hetherington
    CEO, Bunzl Australasia
    Bunzl Australia uses Complexica's Order Management System

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