This IDC Retail Insights Perspective discusses cognitive technology trends in retail and introduces Larry, an enterprise software application based on cognitive analytics developed by Complexica to help retailers increase their revenue, margin, and customer engagement. Artificial intelligence (AI) and business intelligence (BI) have been with us for decades, but this time, the reality almost matches the rhetoric, driven by the exponential growth in technology capabilities, smarter analytics engines, and the surge in data, especially in the retail sector. This perspective is a review of several of these trends and how Larry solves complex analytical tasks and workflows
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