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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Polyaire for the deployment of its "Touchless" Customer Relation Manager (CRM) application for use by sales & marketing staff, as well as management. The deployment follows on the successful deployment of Complexica's Customer Opportunity Profiler (COP) in 2018, powered by the award-winning Artificial Intelligence engine, Larry, the Digital Analyst®.

“We are pleased to extend our partnership with Complexica into the area of Customer Relationship Management, which will provide our business with corporate memory around customer interactions, transactions, and overall engagement," said Aemel Nordin, Managing Director of Polyaire. "Over the past few years we have found Complexica to be a valued technology partner that is easy to deal with, and yet commercially focused in terms of business outcomes. This deployment will extend the functionality and footprint of the Complexica application suite within the national Polyaire operation."

Artificial Intelligence in sales is already here and the top-tier companies are reengineering their processes to take advantage of next generation automation. Watson (IBM), Einstein (Salesforce), Larry (Complexica) and Amy (x.ai) are our sidekicks. The key is to channel Iron Man - part man, part machine. Embrace the salesbots for hyper-productivity and effectiveness or be replaced.

Imagine if you could automagically crunch data and prioritize the leads that have the highest propensity to close? Bots are already doing this. Larry, from Complexica, just won the 2018 Innovation Award from the Australian Information Industry Association. Complexica has an opportunity identifier for transactional sales. Say you’re a sales rep in the wine industry. You have hundreds of licensed premises in your territory, and knowing who is best to call and what to talk about, beyond your (yawn) specials this month, is a difficult thing to figure out. In Australia, the average restaurant or licensed premise has 50 different salespeople calling on them every month.

Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.

Bunzl Australasia, the local division of the 13,000-staff worldwide outsourcing giant, has turned to artificial intelligence vendor Complexica to help its team manage the "high level of complexity" that comes with 10,000 customers and more than 40,000 SKUs. Complexica, based in Adelaide, has won the contract to deploy its order management system (OMS) for in-field sales reps and customer service staff. The system, which runs on Amazon Web Services, is powered by 'Larry', which Complexica dubs a 'Digital Analyst'.

Larry was the creation of a company rich in PhD talent; Complexica boasts a deep bench of scientific advisors and is run by managing director Matthew Michalewicz, his father and chief scientist Dr Zbigniew "Mike" Michalewicz, and chief software architect Constantin Chiriac. The roster boasts data scientists and is supported by multiple universities.