LatestArticle

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Coventry Group (ASX: CYG) for the delivery of its cloud-based Order Management System (OMS). Coventry will use OMS along with Larry, the Digital Analyst® to provide its telesales operators and in-field reps with intelligent quotation and guided selling capabilities.

“The goal of modern sales & marketing is to provide the right offer to the right customer at the right time using the right channel. This problem is not easy to solve and requires a lot of analytics,” said Peter Caughey, CEO of Coventry Group. “Rather than building out an internal analytics team to investigate and analyse countless data sets, we have engaged Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis through their cloud-based Order Management System. We are excited about the benefits that OMS and Larry, the Digital Analyst will deliver to our business.”

Interview with Marcus Evans Summits:

“Sales and Marketing departments can dramatically improve the effectiveness of telesales operators, in-field sales reps, promotions, and campaigns by utilising technology based on the latest advances in artificial intelligence,” comments Matt Michalewicz, Managing Director, Complexica Pty Ltd. “These days, Chief Marketing Officers (CMOs) need to understand customers at a very deep level, to provide the right information, offers and price to them,” he adds.

Larry is a digital assistant® — picture a “Siri” for your business — which can perform complex data analysis, which would take a team of human data scientists weeks, in a matter of moments. What does this look like in practice? Picture a software client which can prompt your sales reps about what a customer should be buying to boost their business and keep up with competitors. One which can look at all of the quotes you’ve won and lost across your business and analyse why you won some and missed out on others. And a program which reacts in real time to developments in your business and your customer’s, and adapts immediately.

Watch the Sky News interview with Marty Switzer and Complexica's Managing Director, Matthew Michalewicz, as they discuss the impact that Artificial Intelligence is having on various industries and job types. Matthew explains how enterprises are harnessing the power of Complexica's flagship product, "Larry, the Digital Analyst"® to drive profit and productivity improvements, and what the future might have in store for consumers and businesses alike.

From the blog of Tony Hughes: 

I've written about how Artificial Intelligence (AI) is going to create a sales career apocalypse but not everyone agrees with me. I took the time to meet with Matt Michalewicz who is a global leader in applying AI to create opportunities and drive the productivity of sales people. His perspectives are thought provoking and profound.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that its flagship product – Larry, the Digital Analyst® – has been “hired” by PFD Food Services to provide optimised recommendations across the company’s primary sales channels of in-field reps, telesales operators, and online portal sales.