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Technology has turned up the speed of sales, but it can also turn down the pressure on your sellers, allowing them to more easily hit their numbers. Join Tony Hughes, international keynote speaker and author of Combo Prospecting, as he explains how AI can make a positive difference for your reps and your customers, providing several examples from Complexica's Touchless CRM and award winning AI platform, Larry, the Digital Analyst®. By automating your sales process and streamlining every step, AI gives sellers more time to do what they do best: close big deals by solving the biggest problems customers face.

Artificial intelligence vendor Complexica has been awarded the Innovation of the Year by the Australian Information Industry Association (AIIA) for its Larry, the Digital Analyst software. The AI software uses machine learning algorithms and large datasets to generate insights and optimised recommendations for sales and marketing staff. The Innovation of the Year award is given in recognition of the most outstanding innovation of 2018 as selected by national judges.

"It's a great honour and tremendous privilege to receive this award," Complexica's Chief Executive Matt Michalewicz said. "It's especially important recognition for all our technical staff that worked tirelessly for years on end to bring the idea of a digital analyst to market, and also recognition for our early customers, which backed Complexica and Larry, the Digital Analyst when we were early in our development and commercialisation process."

It's not an exaggeration to say that artificial intelligence (AI) and automation pose existential threats to many professions—the number may be as high as 10 million, more jobs than were impacted by the Great Recession of 2008—and sales is no exception. In fact, Forrester predicts a million sales reps will be displaced by 2020.

And yet, like the doomed revelers in the film "Independence Day" who celebrate the arrival of aliens who promptly blow them up, many salespeople seem to be actually looking forward to the arrival of AI. Take Cien’s Global Study on the Future of Sales, for instance, which found that a full 88 percent of sales professionals expect AI to simply make their jobs easier in the next 10 years, not render their profession obsolete.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Treasury Wine Estates for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency, and service level agreements, as well as optimise for various KPIs and objectives.

“Complexica will allow Treasure Wine Estates to modernise its process of conducting customer service related analysis, to a software application that can answer complex questions and optimise for various KPIs at the press of a button,” said Justin Pipito, CFO – ANZ at Treasury Wine Estates. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe Complexica’s What-if Simulator & Optimiser can provide us with a platform for scenario analysis that will improve our decision-making in the future.”

Back in the ’80s, sales reps migrated their Rolodexes to DOS programs to keep tabs on their top customers and most exciting prospects. Fast-forward 30 years later, and Complexica aims to leapfrog the likes of Salesforce with "Larry", a ‘Digital Analyst’ in the cloud that is already helping the like of Bunzl, DuluxGroup and PFD Foods to sift through datasets to match the right offers at the right time to the right customers. 

Dulux Group partnered with Complexica for its Customer Opportunity Profiler to make its in-field salespeople more efficient. “[It is] a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights,” 
says Stephen Mooney,
 the paint maker’s Group Sales
 Capability Manager.

Bunzl Group is a distributor of products such as food packaging and cleaning supplies for businesses. For Bunzl, ensuring its 300 account managers spent less time in front of screens and more in face-to-face meetings was a key factor in deploying Larry. “Complexica’s Order Management System and Larry… empower decision making and enhanced support
," says Kim Hetherington, Managing Director of Bunzl Australasia.

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.

Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.

People have been rather pessimistic in the past about automation and artificial intelligence (AI) creating a ‘sales career apocalypse,’ but they've recently been converted to believe in a far brighter future for those willing to combine old school value with new school technology. Humans who embrace working with bots and leverage advanced technology as they engage prospects and customers will unlock the secret to driving sales pipeline and then progressing through to accelerated revenue. Here are three real world examples of how AI is transforming sales results.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com