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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announced today that Haircare Group has gone live with the mobile version of Complexica's CRM tool. The system is powered by Larry, the Digital Analyst®, and provides sales, telesales, technicians and customer service staff with advanced capabilities for intelligent quoting and order processing.

Complexica, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, has announced that BGC Fibre Cement, a business unit of one of Australia's largest vertically-integrated construction material companies, has gone live with Complexica’s Customer Opportunity Profiler (COP) software. The software is used for optimising BGC Fibre Cement sales force activities, as well as customer relationships and interactions.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click here. Current customers of Complexica in the food & beverage industry include Metcash, Pernod Ricard, PFD Foods, Costa Group, LMG, & Lion.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with SodaStream Australia for the deployment of a number of software applications for optimising sales force activities and managing customer relationships and interactions within a retail execution setting. Under the contract, Complexica will provide SodaStream staff with advanced capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), “Touchless” CRM, and Order Management System (OMS), which are collectively powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®

“SodaStream is the world’s largest manufacturer, distributor and marketer of sparkling water making systems, and Australia represents one of our highest growth markets worldwide. As such, we are always seeking ways to stay ahead of growing customer demand to ensure that our products are promptly available in an ever-increasing number of outlets throughout the country,” said Mark Fenton, CEO of SodaStream Australia. “Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. Given the rise of Artificial Intelligence and prescriptive analytics in recent times, we have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans.”

Metcash has implemented Complexica's artificial intelligence (AI)-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability. Phase one is complete, after the agreement was signed last year, within Metcash’s liquor division, Australian Liquor Marketers (ALM), which operates out of 15 distribution centres in Australia and New Zealand. In July, Complexica and ALM kicked off phase two of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

Research into artificial intelligence (AI) started in the 1950s but the technology has only recently been put to use by industry. In fact, this time last year, just 15% of businesses were using AI and 31% planned to use it within a year. According to Veeva, the technology could transform pharmaceutical sales in 2019. Put simply, AI is the development of ‘intelligent’ computers that can perform a number of human-like tasks. The technology should develop traits, such as reasoning, problem-solving, perception and planning, and learn from past experiences. Overall, AI should think and behave rationally, in a way that is similar to humans.

Business leaders in pharma and life sciences have more specific business intelligence needs than peers in other industries. In addition to common business drivers like marketing, profit and loss, and customer churn, pharmaceutical companies need information regarding patients and clinical trial results. Pharmaceutical corporation Pfizer’s Australian branch chose Complexica to improve its business decision-making process. Its chosen solution was the What-If Simulator and Optimizer, which uses Larry the Digital Analyst to model sales, marketing investments, and market conditions. Marketing conditions could include a seasonal rise in demand for a certain drug or which retailers are seeing the most sales of that drug.