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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that following an international market assessment to understand best-in-class capability across both Trade Promotion Management ("TPM") and Trade Promotion Optimisation ("TPO") software vendors, Kellogg's Australia has partnered with Complexica for end-to-end TPM and TPO software. The project scoping connected with the TPM and TPO software commenced last month with the scoping of Complexica’s Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® artificial intelligence platform - across all Kellogg’s Australia channels and customer groups across Australia and New Zealand.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will be part of the Retail Renaissance panel at the Drinks Innovation Summit in Sydney on 29th October, to discuss the evolution of big data, Artificial Intelligence, and block chain in creating a winning omni-channel strategy to innovate the customer experience.

Other panel members include Damien Bueno, President & Managing Director of SAP, Australia & New Zealand, Michelle Grujin, Managing Director, Retail of Accenture, Australia & New Zealand, and Rob Pritchard, General Manager, ALM, Metcash. More than 50 speakers are confirmed for the Drinks Innovation Summit, which takes place at Sydney’s Hyatt Regency Hotel on 29 October 2019. The one-day conference aimed at liquor suppliers and marketers, as well as retailers and publicans, focuses on advances in technology revolutionising the way liquor is produced, marketed, sold and consumed in Australia and across the globe.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that its award-winning Promotional Campaign Manager (PCM) software has gone live on time and on budget within Metcash’s liquor division - Australian Liquor Marketers (ALM). Next month, Complexica and ALM will kick off phase 2 of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

“We are  excited to progress our partnership with  Complexica to the next phase, with the initial roll out of their Promotional Campaign Manager (PCM) software being well received by the business and delivering on the promise of removing duplication and manual work from our processes. Phase two of the project will allow us to build promotional programs using advanced prediction and optimisation algorithms, to ensure the best possible outcomes for our retailers,” said Joel Zamek, General Manager of Merchandising at Australian Liquor Marketers.

Speaking to the 2019 Annual Leaders Forum edition of National Liquor News, Rod Pritchard the Interim CEO of ALM detailed the great shape the business is in and how it aims to continue delivering sustainable growth for its independents into 2019.

When asked how he planned on continuing to build and improve the IBA network into 2019, Rod answered: “Our IBA offer is fully focused on delivering against the needs of our shoppers. We tailor our offer for each of our retail banners in the IBA network, to best meet the changing shopper expectations across the various retail channels that exist in the market. We utilise the shopper insights and data that we have at our disposal to make informed ranging and programming decisions, and to fine tune our offer accordingly. We recently announced our partnership with Complexica – who are experts in the artificial intelligence field – and we will be rolling out the new promotions platform that they have developed for us in the first quarter of 2019. This is a particularly exciting initiative for us, and we expect our retailers and suppliers to mutually benefit from the outputs of the new platform.”

Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using Artificial Intelligence. ALM supports more than 2700 independently-owned stores operating under the IBA banner group including Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel, and Porters Liquor.

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardising and optimising our promotional planning activities,” said interim CEO of ALM, Rod Pritchard. “Complexica’s Promotional Campaign Manager [PCM] will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optmising sales & marketing activities, announced today that it has signed a contract with Liquor Marketing Group for the delivery of its cloud-based Promotional Campaign Manager (PCM).