Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Costa Group to develop a digital strategy and roadmap for the business. Under the contract, Complexica will look at modernising the market trading model through online capabilities that enable self-service, the capture of orders electronically, a live view into stock positions and pricing, and an omni-channel experience for all customers.
“We have partnered with Complexica to develop an end-state digital vision and roadmap for Costa Group, which would provide a unified experience for customers across all online and offline channels, including mobile, e-commerce, social media, field sales, as well as market trading floors,“ said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We look forward to working with the Complexica team on this strategic engagement to develop an omni-channel technology and marketing strategy for Costa Group.”
