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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a panelist at the AMI National Awards for Marketing Excellence. For 35 years, the AMI Awards for Marketing Excellence have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

For more information, please visit: http://hub.ami.org.au/event/NSWA17/ for Sydney, NSW and www.ivvy.com.au/event/SAA17 for Adelaide, South Australia

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.

They also want to deal with salespeople who educate them and provide contextually relevant information, and to not waste time on probing questions that highlight ignorance. This amplifies the pressure on sales and marketing departments, who are finding themselves on the wrong end of these trends and ill-equipped to cope. Unable to reverse the tide, many salespeople are finding their once-lucrative jobs disappearing and being replaced by self-service models, and corporate margins are under siege by well-informed consumers who shop the market for the best deals

Where will it all lead? Enter artificial intelligence.

Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

Businesses that sell a large range of products to a large range of customers are burdened by an analytical challenge that drags down their yield on sales resources. The challenge, simply put, is to help each sales rep answer the following two questions:

• “Who should I call on this week?” (i.e. where are the opportunities or potential problems?)
• “What personalised messages/insights should I deliver in each call?”

At present, most sales reps answer these questions by accessing various systems and databases, where they shift through endless customer data, survey information, and transactional data, looking for opportunities or alarming trends (such as down trends). They manually identify the customers that should be visited, add those customers to their call plan, optimise the plan for the best logistical sequence, and then Google the customer before finally making the visit. What’s interesting about this process is that it has nothing to do with sales. This is an analytical task. It prepares the sales rep for the sales visit, and although it's important to be prepared, the task itself is not a sales task.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CRN's Pipeline conference in Melbourne on March 23rd and Sydney on April 7th. His keynote will focus on how Artificial Intellingence and big data are being used in the area of sales force automation, particuarly to improve pricing, margins, and sales efficiency and effectiveness.

Servicing a "long tail" of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you're a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond your specials this month, is a massively difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different alcohol sales reps calling every month, let alone all the other suppliers competing for their 'share of wallet'. Hundreds of sales people banging away at them... no wonder it is so difficult to get cut-though as a sale person!

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy. 

Where will it all lead? Enter artificial intelligence. Although much has been written about the potential loss of jobs to artificial intelligence software and robots, a far more interesting and immediate application of articifial intelligence revolves around its ability to make certain jobs more productive – in particular, within sales and marketing departments. In fact, the ability of artificial intelligence to quickly shift through very large amounts of data and convert generic information into specific knowledge, is fundamentally changing the face of sales and marketing departments in many industries.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company’s CEO will be a keynote speaker at the 2016 Australian Payroll Association’s annual conference held in Melbourne on the 21^st of October.

Matthew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these trends and market forces will change the future of the workforce. He will provide real-world examples of how Artificial Intelligence has already been applied to payroll and HR data to drive tangible improvements to the bottom line, and how Artificial Intelligence is automating the most complex of tasks in organisations around the world. Engaging and educational, Matthew’s keynote will draw on facts, studies, and real-life examples from his 20-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

This IDC Retail Insights Perspective discusses cognitive technology trends in retail and introduces Larry, an enterprise software application based on cognitive analytics developed by Complexica to help retailers increase their revenue, margin, and customer engagement. Artificial intelligence (AI) and business intelligence (BI) have been with us for decades, but this time, the reality almost matches the rhetoric, driven by the exponential growth in technology capabilities, smarter analytics engines, and the surge in data, especially in the retail sector. This perspective is a review of several of these trends and how Larry solves complex analytical tasks and workflows

A software robot with an algorithm-based persona is being used to help companies make data-driven decisions in real time.

South Australian company Complexica has developed Larry, the Digital Analyst, which is basically a set of algorithms tuned to complex problems to quickly generate answers that would otherwise take people a very long time to work out. Big Data software algorithms are taking decision-making to a new level, delivering solutions and efficiencies like never before. The global Artificial Intelligence market is forecast to exceed USD $5 billion by 2020.