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Watch the Sky News interview with Peter Switzer and Complexica's Managing Director, Matthew Michalewicz, as they discuss the background of Complexica, and how the company's flagship product, "Larry, the Digital Analyst"®, is used by sales and marketing departments to capture gains in revenue and margin:

Investing in innovation as a precursor to new products and markets was apparent in late 2015 when a survey by consulting firm Deloitte identified new products or markets, along with organic growth, as the most popular growth strategies for the year ahead. Nearly 60 per cent of the surveyed CFOs said this was their most likely option. Indeed it seems that enterprises in the Australian middle-market are increasingly investing in innovation to boost their profits.

Matt Michalewicz, an entrepreneur and author with experience in the fields of technology, commercialisation and supply chain management, has established and sold several businesses in his career. His latest venture is Complexica, a provider of artificial intelligence software. Fronted by the quaintly-named Larry, The Digital Analyst®, the software automatically captures new revenue and margin opportunities through real-time customer analytics, insights and recommendations. And by automating complex analytical tasks and workflows, it claims to reduce labour costs.

The idea for Complexica emerged from than more than 200 meetings that the founders of the business had over a six-month period in all cities in Australia, whether it was banks, mining, telcos, infrastructure, agribusiness, manufacturers or utilities. They wanted to understand how the world was changing, what problems businesses were dealing with and why those problems had not been addressed. From these meetings, they discovered that businesses were looking for technology that could rapidly analyse complex data.

Larry is a digital assistant® — picture a “Siri” for your business — which can perform complex data analysis, which would take a team of human data scientists weeks, in a matter of moments. What does this look like in practice? Picture a software client which can prompt your sales reps about what a customer should be buying to boost their business and keep up with competitors. One which can look at all of the quotes you’ve won and lost across your business and analyse why you won some and missed out on others. And a program which reacts in real time to developments in your business and your customer’s, and adapts immediately.

Watch the Sky News interview with Marty Switzer and Complexica's Managing Director, Matthew Michalewicz, as they discuss the impact that Artificial Intelligence is having on various industries and job types. Matthew explains how enterprises are harnessing the power of Complexica's flagship product, "Larry, the Digital Analyst"® to drive profit and productivity improvements, and what the future might have in store for consumers and businesses alike.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that its flagship product – Larry, the Digital Analyst® – has been “hired” by PFD Food Services to provide optimised recommendations across the company’s primary sales channels of in-field reps, telesales operators, and online portal sales.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optmising sales & marketing activities, announced today that it has signed a contract with Liquor Marketing Group for the delivery of its cloud-based Promotional Campaign Manager (PCM).