LatestArticle

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Costa Group to develop a digital strategy and roadmap for the business. Under the contract, Complexica will look at modernising the market trading model through online capabilities that enable self-service, the capture of orders electronically, a live view into stock positions and pricing, and an omni-channel experience for all customers.

“We have partnered with Complexica to develop an end-state digital vision and roadmap for Costa Group, which would provide a unified experience for customers across all online and offline channels, including mobile, e-commerce, social media, field sales, as well as market trading floors,“ said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We look forward to working with the Complexica team on this strategic engagement to develop an omni-channel technology and marketing strategy for Costa Group.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has recently signed several new customers, including Australian Outdoor Living, Costa Group, and Luxury Escapes. The engagement with Australian Outdoor Living will focus on the area of marketing spend optimisation, using advanced analytics to measure the effectiveness of AOL’s marketing spend and mix, with a view to optimise this area through Complexica’s Artificial Intelligence platform Larry, the Digital Analyst®

“As a leader and innovator in our industry, continuous improvement is part of our company culture and ethos in all areas of the business,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “We have confidence in Complexica’s long history of tackling difficult prediction and optimisation problems, and look forward to working together to optimise this challenging aspect of our operation.”