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Future-Proof Selling: AI & How it's Optimising Sales Activities

25 March 2019

Matt Michalewicz has spent his whole working life in the AI field. He is a serial entrepreneur who is currently the founder and CEO of Complexica, an amazing tech company at the cutting edge of AI solutions for the sales function. Matt shares what's going on in the world of AI in general, and then narrows in on how it can assist the sales function. Many companies are applying this technology already, and it's clear that we will all be following suit very soon - or risk being left behind. The Complexica software application, called Larry, the Digital Analyst®, helps salespeople visit the right customers at the right time, and assists them with the best talking points in order to improve your productivity. Sales reps (especially those with busy territories) just don't have the time to fully research every call manually. Larry does it all for you, and provides relevant advice directly to your tablet or phone.

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ALM Aims to Champion Successful Independents

14 March 2019

Speaking to the 2019 Annual Leaders Forum edition of National Liquor News, Rod Pritchard the Interim CEO of ALM detailed the great shape the business is in and how it aims to continue delivering sustainable growth for its independents into 2019.

When asked how he planned on continuing to build and improve the IBA network into 2019, Rod answered: “Our IBA offer is fully focused on delivering against the needs of our shoppers. We tailor our offer for each of our retail banners in the IBA network, to best meet the changing shopper expectations across the various retail channels that exist in the market. We utilise the shopper insights and data that we have at our disposal to make informed ranging and programming decisions, and to fine tune our offer accordingly. We recently announced our partnership with Complexica – who are experts in the artificial intelligence field – and we will be rolling out the new promotions platform that they have developed for us in the first quarter of 2019. This is a particularly exciting initiative for us, and we expect our retailers and suppliers to mutually benefit from the outputs of the new platform.”

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Complexica Chief Scientist Honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research

15 February 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's Chief Scientist - Dr. Zbigniew Michalewicz - has been named recipient of the prestigious 2019 IEEE Pioneer Award for Evolutionary Computation research. He has published more than 300 technical papers in peer-reviewed journals during the past 30 years, along with many books, including the monograph Genetic Algorithms + Data Structures = Evolution Programs, which was translated into many languages and cited more than 20,000 times in other journals, books, and scientific publications. Dr. Zbigniew Michalewicz is one the world's most cited scientists in the area of Evolutionary Computation, according to Google Scholar, with more than 50,000 scientific citations.

"Prof. Zbigniew Michalewicz played a pivotal role in studying how to effectively apply evolutionary computation methods to solving challenging real-world optimization problems. His numerous early papers on constrained optimization drew considerable attention and contributed enormously to bridging the gaps between academic research and practical problem solving," said IEEE Fellow Professor Leszek Rutkowski. "By any standard,  Prof. Zbigniew Michalewicz’s achievements in scientific research, as well as in solving problems of practical relevance, are extraordinary."

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Complexica Increases Footprint in Food & Beverage Industry with Addition of Cellarmasters

28 January 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Cellarmasters to provide the online retailer with advanced analytics services. The engagement will allow Cellarmasters to investigate and draw out actionable insights from a variety of data sets, with a view to optimise personalisation. Other Complexica customers in the food & beverage industry include Liquor Marketing Group (LMG), Australian Liquor Marketers (ALM), Treasury Wine Estates, Pernod Ricard Winemakers, CostaGroup, and PFD Food Services

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Australian Outdoor Living to use Larry, the Digital Analyst® to Optimise Marketing Mix & Media Spend

11 January 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Australian Outdoor Living for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.

 “We have selected Complexica as our vendor of choice for adding advanced prediction and optimisation capabilities to our business, and look forward to working together on our sales & marketing analytical challenges,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Complexica’s What-if Simulator & Optimiser will provide us with a platform for improved decision-making across our marketing mix & media spend, leading to enhanced ROI and improved business outcomes.”

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Business Intelligence in Pharma and Life Sciences – Current Applications

7 January 2019

Business leaders in pharma and life sciences have more specific business intelligence needs than peers in other industries. In addition to common business drivers like marketing, profit and loss, and customer churn, pharmaceutical companies need information regarding patients and clinical trial results. Pharmaceutical corporation Pfizer’s Australian branch chose Complexica to improve its business decision-making process. Its chosen solution was the What-If Simulator and Optimizer, which uses Larry the Digital Analyst to model sales, marketing investments, and market conditions. Marketing conditions could include a seasonal rise in demand for a certain drug or which retailers are seeing the most sales of that drug.

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Use Artificial Intelligence to Make a Positive Difference

21 December 2018

Technology has turned up the speed of sales, but it can also turn down the pressure on your sellers, allowing them to more easily hit their numbers. Join Tony Hughes, international keynote speaker and author of Combo Prospecting, as he explains how AI can make a positive difference for your reps and your customers, providing several examples from Complexica's Touchless CRM and award winning AI platform, Larry, the Digital Analyst®. By automating your sales process and streamlining every step, AI gives sellers more time to do what they do best: close big deals by solving the biggest problems customers face.

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Dr Zbigniew Michalewicz joins NASA Head of Artificial Intelligence in Speaker Line up at the 2018 AI Summit in Seoul

17 December 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist  Dr Zbigniew Michalewicz  will present at the 2018 Artificial Intelligence Summit in Seoul, alongside many leading experts in the field, including the Head of AI for NASA Steve Chien

The 2018 AI Summit is a business-to-business conference, and provides a world-class view and perspective on the topic of Artificial Intelligence, particularly for organisations wanting to learn more about the field as well as application areas. The conference will be held on Dec 4 - 5th in Seoul, South Korea, and other speakers include business leaders from Google, Procter & Gamble, Visa card, and McKinsey. 

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Complexica CEO Presents at the DuluxGroup and SA Water Annual Conference

13 December 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's CEO  Matt Michalewicz  presented at the DuluxGroup annual IT Conference in Melbourne and the SA Water annual Innovation Conference in Adelaide. Matt's presentation focused on the differences between innovation & disruption, macro trends that are re-shaping industries, the rise of Artificial Intelligence, and how to enable innovation from within.

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Complexica CEO Discusses Artificial Intelligence and Larry, the Digital Analyst® with Peter Switzer

24 October 2018

Complexica's CEO, Matt Michalewicz, joins Peter Switzer on Coffee with Swtizer to discuss Larry, the Digital Analyst and it's recent recognition as the 2018 Australian Innovation of the Year:  

 

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Complexica Presents at Ai2018 and ICAISC'19 International Conferences on Artificial Intelligence

18 October 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist  Dr. Zbigniew Michalewicz  will feature as a keynote speaker at the 31st Australasian Joint Conference on Artificial Intelligence (Ai2018) in Wellington, New Zealand later this year, and the 18th International Conference on Artificial Intelligence and Soft Computing (ICAISC'19) in Zakopane, Poland in 2019.Dr. Zbigniew Michalewicz presentations will focus on "AI-based Applications for Transforming Data into Decisions."

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Complexica Signs New Customers, Including Costa Group, Luxury Escapes, and Australian Outdoor Living

1 October 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has recently signed several new customers, including Australian Outdoor Living, Costa Group, and Luxury Escapes. The engagement with Australian Outdoor Living will focus on the area of marketing spend optimisation, using advanced analytics to measure the effectiveness of AOL’s marketing spend and mix, with a view to optimise this area through Complexica’s Artificial Intelligence platform Larry, the Digital Analyst®

“As a leader and innovator in our industry, continuous improvement is part of our company culture and ethos in all areas of the business,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “We have confidence in Complexica’s long history of tackling difficult prediction and optimisation problems, and look forward to working together to optimise this challenging aspect of our operation.”

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