Interview with Marcus Evans Summits:
“Sales and Marketing departments can dramatically improve the effectiveness of telesales operators, in-field sales reps, promotions, and campaigns by utilising technology based on the latest advances in artificial intelligence,” comments Matt Michalewicz, Managing Director, Complexica Pty Ltd. “These days, Chief Marketing Officers (CMOs) need to understand customers at a very deep level, to provide the right information, offers and price to them,” he adds.