Polyaire Signs with Complexica for AI-driven CRM

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Polyaire for the deployment of its "Touchless" Customer Relation Manager (CRM) application for use by sales & marketing staff, as well as management. The deployment follows on the successful deployment of Complexica's Customer Opportunity Profiler (COP) in 2018, powered by the award-winning Artificial Intelligence engine, Larry, the Digital Analyst®.

“We are pleased to extend our partnership with Complexica into the area of Customer Relationship Management, which will provide our business with corporate memory around customer interactions, transactions, and overall engagement," said Aemel Nordin, Managing Director of Polyaire. "Over the past few years we have found Complexica to be a valued technology partner that is easy to deal with, and yet commercially focused in terms of business outcomes. This deployment will extend the functionality and footprint of the Complexica application suite within the national Polyaire operation."

Complexica’s award-winning "Touchless" CRM will provide Polyaire with a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – without burdening end users with data entry. As sales staff go about their job, Larry, the Digital Analyst® will monitor their plans, tasks, quotes, orders, customer interactions, and executed activities, and automatically update the appropriate customer or prospect record.

Headquartered in South Australia with 20 distribution centres across Australia, Polyaire Pty Ltd is dedicated to providing comfort to Australians through the sale and distribution of air conditioning and heating units and components. For more information, please visit: www.polyaire.com.au

“Polyaire is a greatly-valued customer of Complexica, and we look forward to expanding our relationship with this CRM deployment,” said Mike Costa, Director of Strategic Accounts & Customer Success at Complexica. “Our next-generation CRM platform will provide Polyaire with critical functionality, reporting, and alerts to better manage customer interactions and engagement."

Other recent successes of Complexica including the signing of Lion Drinks for promotional planning and pricing optimisation, Sodastream for retail execution driven by Artificial Intelligence, CSR to optimise activities within its in-store network. Complexica has also embarked upon ISO27001 accreditation to bring its internal security systems and processes in line with globally recognized standards and best practices.