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Back in the ’80s, sales reps migrated their Rolodexes to DOS programs to keep tabs on their top customers and most exciting prospects. Fast-forward 30 years later, and Complexica aims to leapfrog the likes of Salesforce with "Larry", a ‘Digital Analyst’ in the cloud that is already helping the like of Bunzl, DuluxGroup and PFD Foods to sift through datasets to match the right offers at the right time to the right customers. 

Dulux Group partnered with Complexica for its Customer Opportunity Profiler to make its in-field salespeople more efficient. “[It is] a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights,” 
says Stephen Mooney,
 the paint maker’s Group Sales
 Capability Manager.

Bunzl Group is a distributor of products such as food packaging and cleaning supplies for businesses. For Bunzl, ensuring its 300 account managers spent less time in front of screens and more in face-to-face meetings was a key factor in deploying Larry. “Complexica’s Order Management System and Larry… empower decision making and enhanced support
," says Kim Hetherington, Managing Director of Bunzl Australasia.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that Matt Michalewicz will be the opening keynote speaker at Fusion5's JDE Innovation Symposium, which will provide future-focused companies with the insights they need to harness innovation for optimal success in a digitally evolving environment. During his opening keynote, Matt Michalewicz will cover:

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.

Artificial intelligence fascinates most people personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is here. Complexica CEO, Matthew Michalewicz, was “born into it”. The son of an AI scientist, who has written numerous books on the subject, each day Matthew spent time after school at the university where his father worked. The family would even attend artificial intelligence conferences while on holiday!

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Polyaire for the deployment of its software applications for optimising sales force activities. Complexica will provide Polyaire with advanced capabilities for optimising sales activities through its Customer Opportunity Profiler (COP) and proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” said Aemel Nordin, Managing Director of Polyaire. “We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation. We have been enjoying working with Complexica and particularly like their partnering approach to solving customer problems. We look forward to deploying Complexica within our business to help sales staff focus on what they do best – providing maximum value and service to our customers.”

Headquartered in South Australia with 27 distribution centres across Australia, Polyaire Pty Ltd is dedicated to providing comfort to Australians through the sale and distribution of air conditioning and heating units and components. For more information, please visit: www.polyaire.com.au 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has expanded its relationship with DuluxGroup by signing a new contract with the organisation’s Group Digital Capability team. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the Adobe Campaign Platform to drive more personalised marketing campaigns.

“DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business,” said James Jones, Group Head of CRM at DuluxGroup. “Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity.”

Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.

Join sales leaders from across various industries at the ADAPT Sales Leader breakfast Series in Sydney (28th Feb) or Melbourne (1st March) titled "How to win the 2018 Sales, Revenue and Margin game.”  As a sales leader, it’s crucial to understand the tech trends and market influences driving changes in customer buying behaviour. During a unique breakfast discussion with Matt Michalewicz , you'll discover case studies and live technology examples for:

• Increasing the yield on sales resources
• Increasing customer share of wallet 
• Reducing non-selling time of sales staff
• Gaining a competitive advantage through AI, big data, and advanced analytics
• Improving margin through dynamic pricing
• Improving salesforce management, control and efficiency    

AuSAE are delighted to officially open registrations for the annual AuSAE Conference and Exhibition (ACE) 2018. Under the theme “Ignite your thinking”, ACE will leverage lessons from innovators, corporate sector leaders and leading association professionals to challenge traditional ways of thinking. What is being done differently and how can we change our current business models to adapt, shift and position our businesses for the future? AuSAE is pleased to announce our first keynote addresses for ACE 2018, with Complexica CEO Matthew Michalewicz and Sustainable Peace Advocate Gill Hicks headlining our speaker line up for 2018.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has created numerous new roles and positions during the past few months, which include the appointment of Lukasz Olech as Machine Learning Scientist, Aditya Khaire as Business & Data Analyst, Larisa Stamova as Marketing Manager, Murad Mekhtiev as Manager of Business & Data Analysis, and Kalyan Avvaru as Chief Technology Officer. The company has also appointed Hugh Lam and Luiza Michalewicz into senior Customer Experience roles.