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Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using Artificial Intelligence. ALM supports more than 2700 independently-owned stores operating under the IBA banner group including Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel, and Porters Liquor.

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardising and optimising our promotional planning activities,” said interim CEO of ALM, Rod Pritchard. “Complexica’s Promotional Campaign Manager [PCM] will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist - Dr. Zbigniew Michalewicz - has been named winner of the 2018 Science Excellence Awards in the category of STEM Professional (Science, Technology, Engineering and Mathematics).

Now in its 14th year, the SA Science Excellence Awards showcase the critical importance of science and research to the development of industry and society. Through the awards, SA acknowledges the achievements of talented individuals, including recent Ph.D. graduates and science, technology, engineering and mathematics (STEM) professionals and teachers, who are making an outstanding contribution to society both nationally and internationally. These prestigious awards also celebrate those who have made a significant contribution in their field of research and continue to inspire future generations to become involved in science. 

It's not an exaggeration to say that artificial intelligence (AI) and automation pose existential threats to many professions—the number may be as high as 10 million, more jobs than were impacted by the Great Recession of 2008—and sales is no exception. In fact, Forrester predicts a million sales reps will be displaced by 2020.

And yet, like the doomed revelers in the film "Independence Day" who celebrate the arrival of aliens who promptly blow them up, many salespeople seem to be actually looking forward to the arrival of AI. Take Cien’s Global Study on the Future of Sales, for instance, which found that a full 88 percent of sales professionals expect AI to simply make their jobs easier in the next 10 years, not render their profession obsolete.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Australian Business Award for CRM Innovation. Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). The less time that sales teams spend updating CRM, the greater their compliance will be. For more information on Complexica's Touchless CRM, please visit: https://www.complexica.com/touchless-crm 

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has opened an office in Melbourne in the St Kilda Road Towers and appointed Leonard Arantes as Sales Manager for Victoria.

Complexica's CEO, Matt Michalewicz, commented that "Leonardo is the perfect addition to our ever expanding team, with a career in sales that spans 15 years across various B2B selling roles in sales effectiveness, information technology, and analytics. He has a deep appreciation for the value of data analysis in effective sales processes and a passion for leveraging automated analytics and Artificial Intelligence to unlock value for large organisations."

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Artificial Intelligence/Machine Learning Innovation category at the Australian Information Industry Association (AIIA) iAwards in SA, the nation’s leading awards program for innovation in the digital economy.

"Each year the awards shine a light on the exceptional achievements of those at the forefront of Australian innovation, and the projects shaping our modern economy,” said Rob Fitzpatrick, AIIA CEO. “We're proud to provide recognition and encouragement to people prepared to bring an idea to life, enabled by technology. Whether they're in start-ups, the public sector, community services, academia, or private enterprise, small and large, the work of the finalists is an inspiration to us all."

Complexica’s flagship product, Larry, the Digital Analyst® is an AI-based enterprise software application that uses machine learning algorithms and large datasets to generate insights and provide recommendations to sales & marketing staff. The result is an improvement in margin, revenue, and overall sales effectiveness, because Larry is able to provide end users with the answers they need, when they need them, on a fully automated basis (thereby supporting critical business processes for intelligent call planning, quoting, order processing, and pricing).

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that Matt Michalewicz will present at Gartner's International Executive Forum for Chief Executive Officers in Sydney. His keynotes will focus on how Artificial Intelligence is being used within organisations to improve revenue, margin, customer engagement, and competitiveness.

Complexica Pty Ltd, a leading provider of enterprise software based on Artificial Intelligence and big data analytics, announced today that it has signed a contract with Pernod Ricard Winemakers to explore the application of Complexica’s Artificial Intelligence software to various supply & demand functions within Pernod Ricard Winemakers.

“As a global innovator in the wine industry, Pernod Ricard Winemakers is always seeking ways to gain efficiencies and best practices across our operational sites,” said Brett McKinnon, Global Operations Director at Pernod Ricard Winemakers. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can achieve a best-in-class wine supply chain using their cloud-based software applications. The engagement is focused on Australia & New Zealand, with a view to expand globally.”

Liquor giant Treasury Wine Estates has signed a contract with the artificial intelligence software Complexica Pty Ltd for the deployment of its What-if Simulator & Optimiser, powered by Larry, the Digital Analyst.

The software company said in a statement the new technology will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency and service level agreements, as well as optimise for various KPIs and objectives.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Treasury Wine Estates for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency, and service level agreements, as well as optimise for various KPIs and objectives.

“Complexica will allow Treasure Wine Estates to modernise its process of conducting customer service related analysis, to a software application that can answer complex questions and optimise for various KPIs at the press of a button,” said Justin Pipito, CFO – ANZ at Treasury Wine Estates. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe Complexica’s What-if Simulator & Optimiser can provide us with a platform for scenario analysis that will improve our decision-making in the future.”