Deloitte insights covers Pfizer Australia's partnership with Complexica for the deployment of its What-if Simulator & Optimiser, powered by Larry, the Digital Analyst® which can test and optimise a variety of complex what-if scenarios based on large internal and external data sets. Moreover, the AI platform allows users to:
• Simulate the impact of various sales and marketing strategies
• Answer complex what-if questions that contain many variables
• Investigate a variety of assumptions and hypotheses that are difficult to test in the real world
• Compare the outcome of various what-if scenarios and analyse key drivers behind the differences
• Understand the deterministic and non-deterministic factors present in the operations of the business. 
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