Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Asahi Lifestyle Beverages (ALB) has gone live with the Trade Promotion Management and Optimisation modules of Complexica’s Artificial Intelligence Decision Cloud® software platform.
Leveraging machine learning and other advanced analytics techniques, Complexica’s Decision Cloud® platform harnesses a blend of scan data, past promotion outcomes, seasonal trends, and competitor dynamics to enable goal-based optimisation and scenario planning considering different price points, promoted pack groups, promotional mechanics, frequencies, and other variables and KPI objectives.
Albert Lee, Group Head of Strategic Revenue Growth Management Capability at Asahi said, “ALB has iconic brands that are taken to market through a variety of channels, such as grocery retailers and petrol & convenience outlets.
“Promotional planning and trade spend allocation is an inherently complex and high-value workflow, which we had previously been managing through a myriad of spreadsheets. To elevate our operations, we saw the need for a robust solution to automate the exploration of numerous “what-if” scenarios and save time for the Sales and Revenue Management teams; ultimately enabling the most effective promotion programs to be developed for us and our customers.”
“Optimising the value of future promotions whilst seamlessly connecting multiple departments into a streamlined end-end workflow is a complicated task, which requires considerable expertise and effort," said Jonathan Drake, Complexica’s Co-CEO.
“We’ve made significant investments into our Decision Cloud® software platform over the years to enable full end-end TPM and TPO functionality, including real-time analytics and management of all trade spend investments across all channels. We are looking forward to a continued partnership with Asahi to improve marketplace outcomes in the years ahead."
About Asahi Lifestyle Beverages
Asahi Lifestyle Beverages is Asahi Beverages’ non-alcoholic drinks business in Australia. ALB makes and distributes some of Australia’s most-loved drinks. Our diverse range of drinks includes leading brands such as Schweppes, Solo, Cottee’s and Cool Ridge water. It also includes Spring Valley and Charlie’s juices plus StrangeLove premium adult soft drinks and mixers. We also proudly manufacture and distribute under licence Pepsi, Mountain Dew, Sunkist, Gatorade and Lipton Iced Tea.