Through the use of Artificial Intelligence, data can be automatically captured, automatically analysed, and automatically delivered to a salesperson in the form of actionable insights, such as “visit this customer”, “deliver these messages and insights”, and “offer this mix of products at this price”. By automatically providing such insights to in-field salespeople and telesales operators, productivity and yield increase because they begin targeting better opportunities, with the correct mix of products, at the optimal price, with the customer receiving a higher quality engagement and personalised service. Science fiction? It’s already a reality.
As one example, Australia’s own Complexica has recently launched an AI-based software product called “Larry, the Digital Analyst” that fetches data from the internet and overlays it with existing customer data to build granular “customer profiles”. These profiles are then used by “Larry” (think Siri, but for business) to help salespeople find high-potential prospective customers, carry out customer-specific research to prepare the salesperson for each individual conversation, and recommend individualised pricing and product bundles.
To read the full article in Food & Drink Business, please visit: www.complexica.com/hubfs/foodanddrinkbuisness.pdf
